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Marina Jakulic
BA Graphic Design
MA Visual Communications
Post Graduate — Interactive Media Management
IIDEX Canada Inclusive Design Certificate
Shopify expert

Dreaming of Europe, long summer and Aperol spritz.

CX:
  • For the past 10+ years, I’ve worked with companies on identifying new market opportunities through competitive research, heuristic evaluations, stakeholder interviews, and mapping customer journeys creating a unique Customer Experiences within Agile teams

UX:
  • Being curious plays a big role in my professional development — I dig through Data, always asking WHY while learning user patterns to predict their behavior
  • I’m in love with Interactive and Human-Centered Design and prefer to take user-focused approach to all my work

Digital Design Strategy:
  • I’ve learned that to successfully drive growth, we need to identify opportunities and re-think what is possible
  • Being Data-Driven designer, understanding integrations with Google (Search Console, Analytics), Mailchimp and Social media channels to measure ROI is essential
  • I am lucky enough to be experienced in Digital Publishing, E-commerce, Product, and Service Design

Other:
  • My design process is User-centered, including personas, task flows, content audits and user testing
  • I understand what’s technically possible, and how business rules work with customer experience
  • Developers are my best friends
  • Storytelling is the best way to create a great product
  • I practice Design Sprints and I run 4 times a week
  • Online shopping is kind of a research (ha!)
  • If you wanna work with me, bring Thai food and coffee


Also, hire my friends >>
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Few things I’ve accomplished over the years and some of my future plans:
2018 Creating an innovative educational platform in Croatia, empowering kids through creative entrepreneurship & design thinking by integrating the power of code, developing and design to youth communities through ed tech workshops (2018/2019, funded by the European Union)
2017  Working between Europe and Canada on various digital and print projects
2016  Designing the Future of Digital Health for Invivo Communications, an Award-winning Interactive Agency that operates exclusively with the Global Pharmaceutical and Medical Device Industries
2015 Winner of the Best Web Developing Concept at Toronto Inclusive Design A11Y Hackathon as a part of Accessibility Innovation Showcase at MaRS Discovery District for Ally-Bootstrap Framework that is built with the Web Accessibility in mind, Toronto ON
2015 — Delivered strong User Experiences for some of the biggest Canadian Companies and Tech Startups – launched interactive video kiosks for major Canadian rental company as a part of their UX Team, Montreal QC
2014 — Participant of The Institute Without Boundaries and Électricité de France (EDF Group) Charrette exploring Wearables and Textiles that harvest, convert and store energy – Team Textricity, Toronto ON
2013 — Featured on www.artloversnewyork.com with the graphic work for Skateboard Klub August Senoa
2012 — Architecture Biennale in Venice, Italy (“La Biennale di Venezia”), Exhibition Design Materials, designer for “Group from Pula” Praksa Cooperative, Venice, Italy
2007-2012 — Assistant Professor and Board Member, University of Zagreb, Faculty of Architecture, School of Design, mentored more than 30 student projects per year, on BA and MA Graphic Design and Visual Communication studies
2009 — Collaborated on Paper specimen for Igepa Plana based on “10 things I have learned” by Milton Glaser while working in Bunch design
2009 — Studio Mamuti, “Borrat”, honorable mention for “Tree with us” competition (sustainable Christmas decoration concepts)